Wednesday, November 30, 2005

India needs to develop retail marketing policy
Jo Johnson
Financial Times
http://news.ft.com/cms/s/c554b77e-6131-11da-9b07-0000779e2340.html

According to this article, India's retail marketing policy is in shambles. Some suggest that the confusion surrounding the ‘retail policy’ is actually a method to delay the advent of the foreign retailers. "Mom and Pop" stores are ubiquitous in India and employ as many as 40 million people. This is increasingly becoming a political battle - while India's Prime Minister and Commerce Minister have expressed a desire to liberalize India's retail sector, political parties such as the Communist Party of India have expressed serious reservations about such a policy. With the large number of people likely to lose their jobs if foreign retailers enter the Indian market, liberalization of India's retail sector is unlikely to occur anytime soon.

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