Wednesday, November 30, 2005

India needs to develop retail marketing policy
Jo Johnson
Financial Times

According to this article, India's retail marketing policy is in shambles. Some suggest that the confusion surrounding the ‘retail policy’ is actually a method to delay the advent of the foreign retailers. "Mom and Pop" stores are ubiquitous in India and employ as many as 40 million people. This is increasingly becoming a political battle - while India's Prime Minister and Commerce Minister have expressed a desire to liberalize India's retail sector, political parties such as the Communist Party of India have expressed serious reservations about such a policy. With the large number of people likely to lose their jobs if foreign retailers enter the Indian market, liberalization of India's retail sector is unlikely to occur anytime soon.

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